Managing the Challenge of Change and Choice in Communications and Media Markets
Bringing Dexterity to Subscriber Complexity explores the growing imperative for operators and service providers to address a demanding new world of diverse needs, preferences, and behaviors across a multiplicity of device types, services, and plans. More about this program »
INDUSTRY NEWS
10.13.11 How the Millennial Generation Uses Mobile read more »
10.4.11 Economic Limitations Hampering Broadband Development: IIC Conference read more »
10.3.11 Vizz Mobile Launches Vizz Africa With First Ever Mobile Reverse Charges to Africaread more »
10.3.11 Mobile Spending Leads Direct Marketing Growth read more »
BOOKS
Designing the Mobile User Experience
buy from amazon »
The Mobile Revolution
buy from amazon »
PRESS RELEASES
New Report and Industry Executive Study and Dialogs from the CMO Council Show Service Providers and Cable/Satellite System Operators Need to Factor in a More Customer-Centric, Insight-Led Approach
July 11, 2011 – Most communications service providers are challenged to meet subscriber demand and are focused too much on traditional concerns around technology infrastructure and operational requirements while not paying enough attention to the data-driven customer experience and new routes to revenue.
FACTS AND STATS
Although just 7 percent of its people currently have Web access, Indians consume—offline—an average of 4.5 hours of digital content daily. If demand were unleashed through the mobile Internet, McKinsey research forecasts, the number of users would soar to 450 million by 2015, and digital-content consumption would rise as high as $9.5 billion. (Source: McKinsey - July 2011)
Of the world's 4 billion mobile phones in use, 1.08 billion are smartphones and 3.05 billion are SMS enabled. (Source: Micrsoft Tag, via Mashable - March 2011)
One half of all local searches are performed on a mobile device. (Source: Microsoft Tag, via Mashable - March 2011)
On average, Americans spend 2.7 hours per day socializing on their mobile device. (Source: Microsoft Tag, via Mashable - March 2011)